Think of one person who's told you they need more of the right clients, and send them the "Can I introduce you?" email.
If you'd like help choosing where to start, email partners@eventraptor.com and book a 15-minute kickoff with Steve.
Your links
Which link should I use?
Pick one link for each message. The right one depends on how ready the person is.
Door 1
A free resource
For people who are curious, and for posts and list emails. The Stage-to-Clients Roadmap's emails invite them to a planning call.
Pair it with: the Roadmap list email or a LinkedIn post.
Door 2
The planning call
For someone who's told you they need more of the right clients and means it. They get a Client Attraction Planning Call with one of our coaches.
Pair it with: the personal invitation email or the DM scripts.
Door 3
An introduction
For someone you know well who could suit our done-for-you summits. Ask first, then introduce them by email, copying partners@eventraptor.com, or use the introduction form.
Pair it with: "Can I introduce you?" and "The introduction".
Door 4
Ready to buy
For people who already know they want the Summit Success Kit or our software.
Pair it with: the Summit Success Kit emails or the email for people already running events.
More links
Other places you can send people
The Ultimate 5 Baby Step Formula for generating high-quality leads and turning prospects into paying clients.
For speaker audiences. If someone creates a free profile and upgrades to a paid plan within 90 days, you're credited.
For people who'd like our team to run a summit for them. It books a Client Attraction Planning Call with one of our coaches, who scopes and quotes the work.
Only links containing /promo/ earn partner commission. Summit links containing /event/ promote one host's summit, and that host sets any commission.
The cruise
Inviting people on The Visibility Voyage?
The October 2027 visibility cruise from Barcelona has its own page, with your cruise link, emails, posts and scripts, and how a booking is credited to you.
Copy any piece, change the words in [brackets] and make it sound like you. Your links are already filled in. Keep the disclosure line, because it's required.
Emails
E1. Can I introduce you?
Door 3. Send this first, to one person, before any introduction.
Subject: Can I introduce you to someone?
Hi [First name],
When we talked about [wanting more of the right clients without adding more networking], I thought of the team at EventRaptor.
Steve and Jennie Eriksen and their coaches help coaches and experts get in front of the right people through speaking and virtual summits, and then turn that attention into actual client conversations.
They offer a free Client Attraction Planning Call with one of their coaches. You'd look at where things stand now, find the specific thing keeping serious inquiries away right now, and leave with a 90-day plan to fix it, whether you work with them or not.
Would you like me to introduce you? If not, no problem at all. I just thought of you.
[Your name]
P.S. So you know, I'm an EventRaptor partner, and they pay me a referral fee if you become a client. I'd only suggest it if I thought it would help.
E2. The introduction
Door 3. Send this once they've said yes to E1. Copy partners@eventraptor.com, which registers the introduction to you.
To: [Prospect's email]
Cc: partners@eventraptor.com
Subject: Introduction from [Your name] for [Prospect's first name] and the EventRaptor team
Hi [Prospect's first name],
As promised, I'm introducing you to the EventRaptor team (copied here).
Team, meet [Prospect's full name]. [He/She/They] [one line on what they do, for example: runs a coaching practice for women leaving corporate careers] and [one line on what they want, for example: wants a steadier flow of serious inquiries without relying on referrals].
[Prospect's first name], they'll be in touch within one working day to set up your Client Attraction Planning Call.
Over to you both!
[Your name]
E3. Personal invitation to the planning call
Door 2. One-to-one, for someone who's told you they want more clients and is ready to talk about it.
Subject: That thing you mentioned about clients
Hi [First name],
You mentioned [that most of your clients still come from referrals and it feels a bit hit-and-miss]. I keep thinking about it.
There's a free call I'd recommend. It's a Client Attraction Planning Call with one of the coaches at EventRaptor. They look at where your clients come from now, find the specific thing keeping serious inquiries away, and map out a 90-day plan to fix it.
You keep the plan whether you ever work with them or not.
You can pick a time here: https://go.eventraptor.com/promo/planning-call/terrywildemann
Let me know how it goes?
[Your name]
P.S. Full disclosure: I'm an EventRaptor partner and earn a fee if you become a client through my link.
E4. The planning call (list email)
Door 2. For your list. Best for an audience of coaches, consultants and experts who already have clients.
Subject options:
- Good at the work, patchy on the inquiries?
- If your clients mostly come from referrals
- A free 90-day plan for more serious inquiries
Hi [First name],
Here's a pattern I see a lot.
You're good at what you do. Once someone gets on a call with you, they usually say yes. But there aren't enough of those calls. Most months, clients arrive through referrals, a bit of networking and the odd lucky introduction.
It works... until it doesn't.
I want to point you to people who help with exactly this. EventRaptor is built and run by Steve and Jennie Eriksen, and their team helps coaches and experts use speaking and virtual summits to get in front of the right people and turn that attention into booked calls. More than 575 summits have run on their platform, with more than 110,000 event registrations.
They offer a free Client Attraction Planning Call with one of their coaches. On the call, you'll:
- look at where your clients come from right now
- find the specific thing keeping serious inquiries away
- leave with a 90-day plan to fix it
The plan is yours whether you work with them or not.
If that sounds useful, book a time here: https://go.eventraptor.com/promo/planning-call/terrywildemann
[Your sign-off]
P.S. I'm an EventRaptor partner, so I earn a commission if you become a client through my link. It doesn't change what you pay.
E5. The Stage-to-Clients Roadmap (list email)
Door 1. A soft, free first step. Works for cold or mixed audiences.
Subject options:
- Why great talks don't always bring clients
- Applause but no inquiries?
- Which stage are you on?
Hi [First name],
Have you ever given a talk that went really well... and then nothing happened?
People clapped. A few kind messages came in. Someone said it was so valuable. And then no inquiries and no booked calls.
The talk usually isn't the problem. It's what happens around it: no clear next step for the listener, no easy way to raise a hand, and no follow-up once the applause fades.
My friends at EventRaptor put together a free guide on this called the Stage-to-Clients Roadmap. It walks you through three stages, from speaking on other people's stages to running your own summit to building a follow-up that turns listeners into clients. There's a 60-second diagnostic to show you where you are and your one next move.
Get it here: https://go.eventraptor.com/promo/roadmap/terrywildemann
[Your sign-off]
P.S. I'm an EventRaptor partner. The guide is free, and if you ever buy from them through my link, I earn a commission.
E6 to E8. The Summit Success Kit (three emails)
Door 4. For an audience that wants to run its own virtual summit and do it themselves, with training and support. Send them two or three days apart. Don't add a deadline: the Kit page shows the current price.
E6 to E8. The Summit Success Kit (three emails)
E6. The story
Subject options:
- What a summit actually does for a coach
- The fastest way I know to fill a calendar with the right people
Hi [First name],
Can I share something about virtual summits?
When you host one, you're the person bringing a room of experts together for your ideal clients. Your speakers share it with their audiences. People register because they want what's being taught. And you're the host they meet at the start, between sessions and at the end.
That's a lot of trust built in a short time, with people who've raised their hand.
Most coaches never try it because it looks like a lot of moving parts: the topic, the speakers, the pages, the emails, the tech, the follow-up. And they've heard stories of summits that took months and brought in nothing.
Steve and Jennie Eriksen at EventRaptor have spent years working out how to make summits bring in clients, not just registrations. More than 575 summits have run on their platform, and their team has hosted more than 40 for clients.
They've put the do-it-yourself version of their process into the Summit Success Kit. I'll tell you what's in it next time.
[Your sign-off]
P.S. I'm an EventRaptor partner and earn a commission if you buy through my links.
E7. The method
Subject options:
- What's inside the Summit Success Kit
- Running your own summit, step by step
Hi [First name],
Last time I mentioned the Summit Success Kit. Here's what it is.
It's the do-it-yourself version of the process the EventRaptor team uses when they run summits for clients. You get:
- video training in four phases, from planning your summit to following up afterwards
- an asset library of templates and examples
- 24 live workshop and Q&A calls, twice a month for 12 months, with recordings
- technical office hours and a private community
- 12 months of CRMRaptor, which includes EventRaptor, the software to run the summit and the follow-up
The part I like most is the live calls. You aren't left alone with a course. You bring your summit to a workshop twice a month for a year and get help with the next step.
Have a look here: https://go.eventraptor.com/promo/summit-success-kit/terrywildemann
[Your sign-off]
P.S. Full disclosure: I'm an EventRaptor partner and earn a commission if you join through my link.
E8. The invitation
Subject options:
- Is a summit right for you this year?
- Two guarantees worth knowing about
Hi [First name],
One more note about the Summit Success Kit, and then I'll leave it with you.
A summit is a good fit if you already help people well, you'd be comfortable hosting and interviewing experts, and you're ready to put in the work of promoting it and following up afterwards. The Kit gives you the method, the software and a year of live support. You still run it.
What makes the decision easier is the way EventRaptor stands behind it:
- 7 days: if it isn't for you, ask for a full refund within 7 days of joining.
- 12 months: if you follow their method, run your first summit on EventRaptor and don't make your money back from it within 12 months of joining, you get a full refund. You'll need to show you implemented and promoted it.
If you've been thinking about running your own summit, this is a good way to do it properly.
Take a look here: https://go.eventraptor.com/promo/summit-success-kit/terrywildemann
And if you'd rather talk it through first, you can book a free Client Attraction Planning Call with one of their coaches: https://go.eventraptor.com/promo/planning-call/terrywildemann
[Your sign-off]
P.S. I'm an EventRaptor partner and earn a commission if you join through my link. The price is the same for you either way.
E9. EventRaptor and CRMRaptor for people already running events
Door 4. For an audience that already runs summits, workshops or webinars.
Subject options:
- Where your event registrations go after the event
- Registrations in one tool, follow-up in another?
Hi [First name],
If you run virtual events, here's a question. What happens to your registrations the day after the event?
For a lot of hosts, registration sits in one tool, reminders in another, the replay somewhere else and the follow-up in an inbox. By the time anyone follows up, the interest has cooled.
CRMRaptor is built for businesses that grow through virtual events. It includes EventRaptor for your event pages, speakers and registrations, and every registrant lands in the CRM as a tagged contact. From there your follow-up can start automatically, and interested attendees can move towards a conversation with you.
So the event, the follow-up, your everyday marketing and your client bookings all sit in one connected place.
The Power Plan includes training and templates, four onboarding calls, and 24/7 chat and email support.
See it here: https://go.eventraptor.com/promo/power-plan/terrywildemann
[Your sign-off]
P.S. I'm an EventRaptor partner and earn a commission if you subscribe through my link. It doesn't change your price.
E10. The free speaker directory
Door 1. For an audience of speakers, or experts who want to speak more.
Subject options:
- A free place to get found as a speaker
- Want more invitations to speak?
Hi [First name],
If you want more speaking invitations, it helps to be easy to find.
EventRaptor has a free speaker directory with more than 3,800 speakers in it. You create a profile with your topics, bio and talks, so summit and event hosts looking for speakers can find you.
It's free to join, and it takes a few minutes: https://go.eventraptor.com/promo/speaker-directory/terrywildemann
[Your sign-off]
P.S. I'm an EventRaptor partner. The directory is free. If you later upgrade to a paid EventRaptor account, I may earn a commission.
E11. Newsletter blurbs and P.S. lines
Blurb 1. The planning call (about 80 words)
More serious inquiries, without more networking. If you're a coach or expert who's good on a call but doesn't get enough of them, the EventRaptor team offers a free Client Attraction Planning Call with one of their coaches. They find the specific thing keeping serious inquiries away and map a 90-day plan to fix it. You keep the plan either way. Book a time *(I'm an EventRaptor partner and earn a commission if you become a client.)*
Blurb 2. The Roadmap (about 70 words)
Why great talks don't always bring clients. The free Stage-to-Clients Roadmap from EventRaptor shows where you are on the ladder from speaking on other people's stages to running your own summit, with a 60-second diagnostic and your one next move. Get the Roadmap *(Paid link: I'm an EventRaptor partner.)*
Blurb 3. Running events (about 75 words)
Your events, your follow-up, one place. If your event registrations live in one tool and your follow-up lives in another, CRMRaptor may help. It's built for businesses that grow through virtual events, with EventRaptor included, so every registrant becomes a tagged contact your follow-up can start from. See the Power Plan *(I'm an EventRaptor partner and earn a commission if you subscribe.)*
P.S. lines
1. P.S. If clients mostly find you through referrals, a free Client Attraction Planning Call with one of the EventRaptor coaches could give you a 90-day plan for more serious inquiries: https://go.eventraptor.com/promo/planning-call/terrywildemann (paid link)
2. P.S. Ever given a great talk that brought no clients? This free Roadmap shows why and what to do next: https://go.eventraptor.com/promo/roadmap/terrywildemann (I'm an EventRaptor partner.)
3. P.S. Thinking about running your own virtual summit? The Summit Success Kit gives you the method, the software and a year of live workshops: https://go.eventraptor.com/promo/summit-success-kit/terrywildemann (paid link)
4. P.S. Want more speaking invitations? Join the free EventRaptor speaker directory: https://go.eventraptor.com/promo/speaker-directory/terrywildemann (I'm an EventRaptor partner.)
5. P.S. Running virtual events? CRMRaptor keeps your registrations and your follow-up in one place: https://go.eventraptor.com/promo/power-plan/terrywildemann (paid link)
Social posts
LinkedIn
LinkedIn 1. Why I send people to EventRaptor (story)
Something I hear from good coaches all the time:
"Once I'm on a call with someone, they usually say yes. I just don't get enough calls."
Most of them rely on referrals and networking. It works, but it's patchy, and it depends on other people remembering you.
When someone tells me this, I often point them to the team at EventRaptor. Steve and Jennie Eriksen and their coaches help experts use speaking and virtual summits to get in front of the right people and turn that attention into booked calls.
They run a free Client Attraction Planning Call. One of their coaches looks at where your clients come from now, finds the specific thing keeping serious inquiries away, and maps a 90-day plan to fix it. You keep the plan whether you work with them or not.
Link in the first comment.
First comment: Here's where to book: https://go.eventraptor.com/promo/planning-call/terrywildemann (Paid link: I'm an EventRaptor partner and earn a commission if you become a client.)
LinkedIn 2. The talk that brought no clients (teaching point plus the Roadmap)
Ever given a talk that went really well... and then nothing?
Applause. A few kind messages. Then no inquiries.
The talk is rarely the problem. What's missing is usually one of three things:
1. A clear next step for the people listening
2. An easy way for them to raise a hand
3. Follow-up after the applause fades
The free Stage-to-Clients Roadmap from EventRaptor walks through this, with a 60-second diagnostic to show where you are and your one next move.
I'll put the link in the comments.
First comment: The Roadmap is here: https://go.eventraptor.com/promo/roadmap/terrywildemann (I'm an EventRaptor partner, so this is a paid link.)
LinkedIn 3. Direct invitation
If you're a coach or consultant who wants more serious inquiries in the next 90 days, here's a free call worth booking.
It's a Client Attraction Planning Call with one of the coaches at EventRaptor. In one conversation you'll find what's keeping the right people from reaching out and leave with a 90-day plan to change it.
No cost, and the plan is yours either way.
Booking link in the first comment.
First comment: https://go.eventraptor.com/promo/planning-call/terrywildemann (Paid link: I'm an EventRaptor partner.)
Facebook
Facebook 1. Story with link
A friend of mine [is brilliant at what she does / runs a great coaching practice], and she told me her calendar still feels like feast or famine.
That's so common for coaches and experts. The work is good. The clients who find you are happy. But there's no steady way for new people to find you.
I've been recommending the team at EventRaptor for this. They help experts use speaking and virtual summits to get in front of the right people, and they offer a free Client Attraction Planning Call where one of their coaches maps out a 90-day plan for more serious inquiries.
If that's you, here's the link: https://go.eventraptor.com/promo/planning-call/terrywildemann
#ad (I'm an EventRaptor partner and earn a commission if you become a client.)
Facebook 2. Group-safe post (no link)
Use this in groups that don't allow links. Only post where self-promotion is allowed, and follow the group's rules.
Question for the coaches and experts here.
Have you ever spoken on a podcast, summit or stage, got great feedback... and then no clients came from it?
I came across a free guide that explains why this happens and what to do about it. It covers the three stages from speaking on other people's stages to running your own summit, and it has a quick diagnostic to show where you are.
Comment "ROADMAP" and I'll send it to you.
When you send the link by message, add: "It's from EventRaptor. Just so you know, I'm a partner of theirs, so this is a paid link."
Facebook 3. Running your own summit
Ever thought about hosting your own virtual summit?
It's one of the quickest ways I know to build trust with a lot of the right people at once. Your speakers share it with their audiences, people register for what's being taught, and you're the host they meet all the way through.
The tricky part is knowing how to plan it, fill it and follow up so it brings in clients. The EventRaptor team has put their do-it-yourself process into the Summit Success Kit, with training, templates, the software and a year of live workshops.
Have a look: https://go.eventraptor.com/promo/summit-success-kit/terrywildemann
#ad (I'm an EventRaptor partner and earn a commission if you join.)
Instagram
Instagram caption 1. The Roadmap
Great talk. Lots of applause. Zero clients. 😩
If that's ever happened to you, the talk probably wasn't the problem. What's usually missing is a clear next step, an easy way to raise a hand, and follow-up afterwards.
The free Stage-to-Clients Roadmap from EventRaptor shows you where you are and your one next move.
Link in bio, or DM me "ROADMAP" and I'll send it.
#ad #speaking #coachingbusiness #virtualsummit
*(Put your Roadmap link in your bio or link page: https://go.eventraptor.com/promo/roadmap/terrywildemann. Keep #ad at the start of the hashtags, where people can see it.)*
Instagram caption 2. The planning call
Coaches, quick question. Do you get most of your clients from referrals?
That's great until the referrals go quiet.
The team at EventRaptor runs a free Client Attraction Planning Call. One of their coaches finds the specific thing keeping serious inquiries away and maps a 90-day plan with you. You keep it either way.
Link in bio to book.
#ad #coachingbusiness #clientattraction
*(Link in bio: https://go.eventraptor.com/promo/planning-call/terrywildemann.)*
Instagram story frames
1. Frame 1 (text on a plain background): "Ever given a great talk that brought in zero clients?" Add a poll sticker: "Yes 🙋" / "Not yet".
2. Frame 2: "It's usually not the talk. It's what happens around it: the next step, the hand raise and the follow-up."
3. Frame 3 (the Roadmap gift image): "Free guide from EventRaptor 👇 Find your stage and your one next move." Add a link sticker with https://go.eventraptor.com/promo/roadmap/terrywildemann and the text "#ad Paid link".
60-second video script
For Reels, Shorts, TikTok, LinkedIn video or a quick story. Say the disclosure out loud and also put it in the caption.
[0 to 5 seconds, to camera]
"Here's the one thing I recommend to coaches and experts who want more of the right clients."
[5 to 20 seconds]
"Most good coaches I know get clients once they're on a call. The trouble is getting enough calls. It's referrals, networking and hoping."
[20 to 40 seconds]
"So I send people to the team at EventRaptor. They help experts use speaking and virtual summits to get in front of the right people. And they do a free Client Attraction Planning Call, where one of their coaches finds what's keeping serious inquiries away and maps a 90-day plan to fix it."
[40 to 55 seconds]
"You keep the plan whether you work with them or not. The link's in my bio."
[55 to 60 seconds, disclosure]
"Quick note: I'm an EventRaptor partner, so I get paid if you become a client."
Caption: Free 90-day plan for more serious inquiries, with one of the EventRaptor coaches. Link in bio. #ad (I'm an EventRaptor partner.)
DM scripts
1. When someone mentions the problem
Use this when someone says something like "I need more clients", "networking is exhausting" or "my calendar is feast or famine".
Version A (warm, curious)
That sounds familiar from a lot of coaches I know. Can I ask, where do most of your clients come from right now?
*When they answer:*
Makes sense. I've got a free guide that might help. It's called the Stage-to-Clients Roadmap, and it shows how coaches turn speaking into booked client calls, with a quick diagnostic to find your next move. Want me to send it?
Version B (shorter)
Ugh, I hear you. Would a free guide on turning speaking and events into client calls help? Happy to send it if so.
2. When they reply "send me info" or "yes please"
Version A (the Roadmap)
Here you go: https://go.eventraptor.com/promo/roadmap/terrywildemann
The 60-second diagnostic near the start is the best bit. It shows which stage you're in and the one thing to work on next.
(Just so you know, it's from EventRaptor and I'm a partner of theirs, so this is a paid link.)
Version B (the planning call, for someone who's clearly ready to talk)
Here's what I'd do in your shoes. EventRaptor offers a free Client Attraction Planning Call with one of their coaches. They find the specific thing keeping serious inquiries away and map a 90-day plan to fix it. You keep the plan whether you work with them or not.
You can book here: https://go.eventraptor.com/promo/planning-call/terrywildemann
(Full disclosure: I'm an EventRaptor partner and earn a fee if you become a client.)
3. A follow-up after 3 to 5 days
Send this once only. If there's no reply, let it go.
Version A
Hi [First name], did you get a chance to look at the Roadmap? I'd be curious which stage you landed on.
Version B
Hope the guide was useful! No need to reply if you're busy. I just wanted to make sure it reached you.
4. When they're ready to talk
Version A (send them to the call)
It sounds like it's worth talking it through properly. The free Client Attraction Planning Call is the next step. One of the EventRaptor coaches will look at what you've got now and leave you with a 90-day plan.
Book here: https://go.eventraptor.com/promo/planning-call/terrywildemann
(Paid link: I'm an EventRaptor partner.)
Version B (offer to introduce them)
Would it help if I introduced you to the EventRaptor team directly? I can send a quick email to you both, and they'll get in touch within a working day to set up a free planning call.
(So you know, I'm a partner of theirs and they pay me a referral fee if you become a client.)
*If they say yes, send email E2 from the swipe emails and copy partners@eventraptor.com.*
Conversation scripts
1. The 30-second explainer
When someone asks "what do they do?" or you want to bring it up naturally.
You know how you get clients when people hear you speak, but you can't be on enough stages? EventRaptor helps coaches and experts host their own virtual summits and speaking events, so the right people come to them, and then follow up so that interest turns into booked calls.
They've got coaches who do a free planning call. You leave with a 90-day plan for more serious inquiries, whether you work with them or not.
Want me to introduce you? I should say I'm a partner of theirs, so they'd pay me a fee if you became a client.
The 10-second version:
They help coaches use speaking and summits to get more of the right clients. Their free planning call gives you a 90-day plan either way. I'm a partner, so I'm biased, but I'd recommend it.
2. The discovery bridge
For coaches, consultants and service providers, in your own client sessions or conversations, when a client says they want more clients.
Bring it up only when it genuinely fits what they're working on with you. These three questions tell you whether it does:
1. "When someone gets on a call with you, do they usually become a client?"
If yes, their offer and sales conversation are probably fine. The issue is volume.
2. "Do you get enough of those calls each month?"
If no, they need more of the right people finding them.
3. "If the tech and the speaker recruiting were handled, would you be up for speaking or hosting an event?"
If yes, EventRaptor is a strong fit.
If they answer yes, no, yes:
It sounds like the thing to work on is getting in front of more of the right people, rather than your offer. There's a team I trust for exactly that, EventRaptor. They do a free Client Attraction Planning Call with one of their coaches, and you'd come away with a 90-day plan. Would you like me to introduce you? Just so you know, I'm a partner of theirs.
If the answers point elsewhere, for example they don't convert the calls they already get, that's useful to know. Help them with that first, or leave it.
3. A podcast or interview mention
When you're a host or a guest. Don't use this when you're a speaker on a summit EventRaptor runs. Speakers on our summits can't promote partner links during their session.
One resource I always point people to is EventRaptor. If you're a coach who's good on calls but doesn't get enough of them, they offer a free Client Attraction Planning Call with one of their coaches, and you leave with a 90-day plan. I'll put the link in the show notes. Full disclosure, I'm a partner, so I'd earn a fee if you work with them.
Show notes:
Free Client Attraction Planning Call with EventRaptor: https://go.eventraptor.com/promo/planning-call/terrywildemann (Paid link: I'm an EventRaptor partner.)
4. At the end of a live workshop or webinar
Make one recommendation, with one link, at the end. Don't stack offers.
Before you go, one recommendation. If today's made you think "I need more of the right people finding me", the EventRaptor team does a free Client Attraction Planning Call. One of their coaches finds what's keeping serious inquiries away and maps a 90-day plan with you. The link's in the chat. And so you know, I'm a partner of theirs.
In the chat:
Free planning call with EventRaptor: https://go.eventraptor.com/promo/planning-call/terrywildemann (paid link, I'm an EventRaptor partner)
5. Answers to common objections
You don't need to win the argument. Answer honestly, and let the planning call do the rest. Never talk prices for done-for-you work: the coach on the call scopes and quotes it.
"I don't have an audience."
That's actually one of the reasons summits work. Your speakers bring their audiences, so you're not relying on your own list. The planning call would look at what makes sense for where you are now.
"I tried a summit and it flopped."
That happens a lot, and it's usually down to the topic, the speakers or the follow-up rather than summits themselves. Their coaches look at exactly that. More than 575 summits have run on their platform, so they've seen what works and what doesn't.
"I'm not techy."
You don't need to be. EventRaptor takes care of the registration pages, speaker management and reminders, and there's training and support to help you get set up. Ask about it on the call.
"I don't want to be salesy."
Me neither, and that's what I like about their approach. A summit is you teaching and introducing good people. And the planning call isn't a pitch. You leave with a plan whether you buy anything or not.
"I can't afford it right now."
Totally fair. The planning call is free, and the plan is yours to use however you want. If now isn't the time to invest, don't. Just get the plan.
6. Introduction etiquette
1. Ask first. Never pass on someone's details without their permission. Use email E1 or a quick "would you like me to introduce you?"
2. Register it. Copy partners@eventraptor.com on the introduction email (E2), or use the introduction form at eventraptor.com/refer. That locks the introduction to you for 90 days.
3. Let us follow up. We'll be in touch with them within one working day. You don't need to chase.
4. Expect an update. We'll tell you when they book, when the call happens and how it went, as long as they're happy for us to share it.
5. Stay their friend first. If it isn't right for them, that's fine. A good introduction that doesn't lead to a sale still helps your relationship.
Disclosure lines
Why and where
When you're paid for a recommendation, the people you recommend to need to know. In the US, the FTC's Endorsement Guides (updated in 2023) say a commission is a "material connection" that has to be disclosed clearly and close to the recommendation itself. A line in your website footer or on a separate disclosure page isn't enough. Many other countries have similar rules.
It's also simply good for trust. Saying "I'm a partner" up front makes your recommendation more believable.
The rules for EventRaptor partners:
- Put the disclosure next to the link or recommendation, where people will see it before they click.
- Use plain words: "I'm an EventRaptor partner and earn a commission" or "paid link". "Affiliate link" on its own isn't clear enough to everyone.
- On video and audio, say it out loud and also write it in the description or show notes.
- On social media, use #ad where people will see it (not buried at the end of a long list of hashtags), or write "paid link" next to the link.
- Keep the disclosure in every piece of swipe copy you use, even if you rewrite the rest.
Lines to copy
Email
- "I'm an EventRaptor partner and earn a commission if you buy through my link."
- "Full disclosure: I'm an EventRaptor partner, and they pay me a referral fee if you become a client."
- "P.S. So you know, I'm a partner of EventRaptor. It doesn't change what you pay."
Social posts
- "#ad" at the start of your hashtags.
- "(Paid link: I'm an EventRaptor partner.)" next to the link.
- In a first comment that holds the link: "[link] (Paid link. I'm an EventRaptor partner and earn a commission.)"
Video
- Say: "Quick note, I'm an EventRaptor partner, so I get paid if you sign up or become a client."
- Description: "Paid link: I'm an EventRaptor partner and earn a commission from purchases made through my links."
Podcast
- Say: "Full disclosure, I'm a partner of EventRaptor, so I'd earn a fee if you work with them."
- Show notes: "[link] (Paid link: I'm an EventRaptor partner.)"
Blog or website
- Next to the link or at the start of the post: "This post contains paid links. I'm an EventRaptor partner and earn a commission if you buy through them, at no extra cost to you."
Spoken, in conversation
- "I should say, I'm a partner of theirs, so they'd pay me a fee if you became a client."
What not to say
- Don't promise or suggest what someone will earn, how many clients they'll get, or how fast.
- Don't share your own commission earnings to persuade people to join EventRaptor or the partner program.
- Don't invent deadlines or discounts. Only use codes EventRaptor has given you.
The full rules are in the program terms.
The rules
The partner rules in brief
Say you're a partner every time you recommend us, right beside the recommendation. "#ad" or "(paid link)" works on social.
Make no income or earnings claims, about your commissions or about what anyone will make.
Don't bid on our brand names in paid search, post on coupon sites, or send spam.
Ask before you introduce anyone.
Remember that only links containing /promo/ earn partner commission.