Why Zoom is the Best Video Platform for Running a Virtual Summit

With the increasing demand for remote events and online conferences, there is a need for the perfect software to deliver the video aspect of these virtual events – something that offers excellent user experience, seamless functionality, and ensure minimal technical hiccups. Among the plethora of options available in the market, Zoom is rapidly becoming the go-to choice for delivering the video during virtual summits. In this article, we’ll discuss the reasons behind Zoom’s popularity and compare it with other in-browser video platforms to understand why it truly is the best choice for video for a virtual summit.

Zoom’s Native Client Advantage

One key feature that sets Zoom apart from other platforms is its native client. Unlike in-browser video platforms which may suffer from compatibility issues with different browsers or devices, Zoom’s native client boasts a seamless, intuitive user experience on any device. The application is simple to install and is consistent across operating systems, ensuring that all participants have a similar experience when using the platform.

This consistency in user experience is particularly critical when organizing a virtual summit with participants from around the world, using various devices and operating systems. Furthermore, the Zoom client is continuously updated and optimized, ensuring that you have access to the latest features, improvements, and bug fixes.

Overcoming Incompatibility in Browsers

While in-browser video platforms may offer the advantage of being accessible without the need to download a separate application, they may also suffer from browser incompatibilities. As there are numerous browser choices available, each with unique updates and settings, ensuring that your virtual summit runs smoothly across all browsers can be a daunting task.

Zoom eliminates this challenge by offering a native client that works consistently across all devices, regardless of browser choice. This approach reduces the likelihood of attendees experiencing technical difficulties and ensures that your virtual summit remains inclusive and accessible.

Easy Selection of Microphone and Camera

In virtual summits, it’s imperative to have proper audio and video quality to maintain engagement and present information effectively. One common challenge faced by users of in-browser video platforms is the difficulty in selecting the correct microphone and camera. Various devices come with multiple audio and camera input sources, and in-browser platforms may not always automatically detect the best option.

Zoom makes it easy for attendees to select the microphone and camera they wish to use, with clear settings available within the native client. The platform even includes a testing feature that allows users to check and adjust their audio and video before the virtual summit begins, ensuring that technical issues are dealt with beforehand.

Effortless Permissions Management

Another critical aspect of hosting a virtual summit is managing permissions for microphones and cameras for participants. In-browser video platforms often rely on the browser’s permission settings, which can be difficult to navigate and lead to complications for attendees who might accidentally block access.

The Zoom native client simplifies this process by presenting users with clear prompts when they need to grant access to their microphone or camera. This streamlined approach means organizers and attendees waste less time troubleshooting access issues, allowing them to stay focused on the content and conversations during the virtual summit.

Zoom Has the Features You Need

Now that we’ve addressed the advantages that Zoom’s native client offers over in-browser video platforms let’s dive into some of the specific features that make it the ideal choice for hosting a virtual summit:

  1. High-Quality Video and Audio: Zoom consistently delivers crisp video and clear audio, which is essential for engaging your audience and keeping their attention during a virtual summit.
  2. Breakout Rooms: This feature allows you to divide attendees into smaller, focused discussion groups easily. Breakout rooms enhance collaborative experience during virtual summits and make it simple to tackle multiple topics simultaneously.
  3. Screen Sharing and Annotation: Zoom’s screen sharing feature allows presenters to share their screen with the attendees, ensuring that everyone is on the same page. Combined with annotation tools, it enables an interactive virtual summit experience, promoting engagement from the attendees.
  4. Recording: With Zoom, event organizers can easily record sessions to be distributed later to attendees or used for promoting future events. This feature ensures that the value of your virtual summit extends beyond its scheduled time.
  5. Integration: Zoom readily integrates with other important tools, such as calendar systems, email platforms, and CRM software. This integration ensures seamless organization and communication leading up to and throughout the virtual summit.

Final Thoughts

While in-browser video platforms do offer some advantages, such as accessibility without downloading a separate application, their inherent issues with compatibility, settings management, permissions, and ease-of-use make them less reliable for hosting a virtual summit. In contrast, Zoom’s native client provides a unified and seamless user experience across all devices, coupled with essential features to make your virtual summit a success.

As the world continues to embrace remote events and virtual conferences, the importance of a high-quality, reliable platform cannot be understated. Zoom’s native client, ease of use, and robust feature set make it the prime choice for coaches, speakers, course creators and event producers looking to host an engaging and efficient virtual summit.